MoneyBoard tests kiosk at WinCo Foods
A recent white paper released by In-Store Promotions Inc. revealed the results of a recent test of the company’s MoneyBoard in-store promotional kiosk. As part of the test, a MoneyBoard kiosk, which the company describes as an account-specific promotional vehicle designed to drive sales, was placed in two separate WinCo stores in Boise, Idaho, for a duration of approximately five months, beginning in November 2006. With the participation of roughly two dozen product manufacturers including ConAgra, Kraft, FritoLay, Hormel, General Mills, Unilever, Campbell Soup Co., Tyson Foods, Kellogg’s, Procter & Gamble, Hershey, Nestle and Alcoa/Reynolds, each MoneyBoard kiosk was armed with coupon information for dozens of products throughout the store. The coupons, which were redeemable only at the retail location printed, were only valid for the specific product chosen and could only be used on the day they were printed. According to the white paper, MoneyBoard’s test at WinCo yielded a 39% overall redemption rate, produced 386 average daily redemptions, accounted for 2.4 coupons per redeeming customer and had a peak redemption time of 4 p.m.
Coupon kiosk activity, by category| Category | Redemption Rate | Print Ranking | |
| 1 | Carbonated Beverages/Water | 64% | 6 |
| 2 | Side Dishes/Boxed Dinners | 57 | 12 |
| 3 | Frozen | 54 | 2 |
| 4 | Dairy Products | 54 | 17 |
| 5 | Salty Snacks | 50 | 1 |
| 6 | Canned Goods/Soups | 48 | 3 |
| 7 | Pasta | 40 | 20 |
| 8 | Dessert Toppings | 34 | 15 |
| 9 | Other Beverages | 34 | 10 |
| 10 | Sauces/Salsas/Dressings | 33 | 11 |
For more information, go to: www.moneyboard.com.