Mixed Magic

There is nothing mixed about the reception that today’s dominant format—mixed-use developments—is receiving. Indeed, it has only been positive. Below and on the following pages, you’ll see some of the country’s most magical mixed-use projects.

Located on a 3,790-acre parcel of land with $30 million of new infrastructure, including 29 acres of lakes, new community parks and four miles of new roads, The Market Common, Myrtle Beach project is the first phase and the focal point of the redevelopment program approved by the Myrtle Beach Air Force Base Redevelopment Authority and the City of Myrtle Beach, S.C. The 121-acre development will feature dining, retail, entertainment and hospitality surrounded by landscaped parks, lakes and a public square, as well as thousands of luxurious residential options.

Though this part of Atlanta has been underserved with retail and restaurant options, and has been completely dependent on the automobile for decades, Brookhaven Village will soon offer its visitors and residents a chance to embrace the new urbanism concept. At Brookhaven Village, visitors can leave their cars behind and stroll along landscaped pathways from the movie theater to a restaurant, a bookstore and a coffee shop.

Sembler has demonstrated its willingness to break the retail-only mold, which is proving to be good not just for the communities where its projects are located, but for the retail-development industry itself.

Highland Row is an exciting, new mixed-use retail and residential community to be located in the heart of Memphis, Tenn., close to the city’s largest institution of higher education, the University of Memphis. Uniquely integrating a collection of retail opportunities with distinctive housing options like nothing else in the market, Highland Row is anticipated to be the primary shopping, dining and residential destination of choice in one of the highest-income trade area corridors in the entire Memphis MSA.

Engaging a sense of place with the character and community fabric of a traditional neighborhood, coupled with the vibrant lifestyle of uptown living, Highland Row is designed to be a place where life meets style.

CityScape is a $1 billion investment in the heart of downtown Phoenix, integrated across three city blocks. It is also at the heart of a downtown renaissance that includes a light rail (three stops within a block), a new downtown Arizona State University campus, an expanded convention center (top 20 in the country), a biomedical campus, new hotels, additional residential and other new projects.

Retail demand in downtown is estimated at more than 400,000 sq. ft., and CityScape will be able to provide only 60% of that need. Retail will focus on the needs of downtown (i.e., grocery, pharmacy) and unique urban experiences that aren’t currently found in the fourth-largest city in the country.

The Spotsylvania Towne Centre project is a hybrid retail development, mixing a successful regional mall with an all-new, luxury-oriented lifestyle center. The expansion of the shopping center includes a new food court, which will serve as the gateway to the lifestyle center.

The lifestyle center is modeled after Downtown Fredericksburg, with architectural designs that are indicative of Colonial and Civil War-era buildings. This will be a mixing of 18th- and 19th-century elegance with outstanding 21st-century retail excellence.

A long Florida’s tropical coast arises what promises to be the “Soho of South Florida”—a new world-class destination. Located just a mile from pristine beaches, The Village at Gulfstream Park will immerse guests in a lavish Mediterranean experience of lush gardens, inviting streetscapes and striking architectural details. Stretching over 55 acres in Hallandale Beach, Fla., midway between Fort Lauderdale and Miami, the Village at Gulfstream Park combines the excitement of horse racing with the relaxation and elegance of an upscale shopping and lifestyle destination. Anchored by the famous Gulfstream Park thoroughbred racetrack and casino, the Village at Gulfstream Park will feature elegant retailers.

A ceremonial walking ring, where horses parade prior to the race, seamlessly connects the Village to the Clubhouse. This unique village also includes a residential component that, upon completion, will overlook the picturesque racetrack, Florida’s Intracoastal Waterway and the Atlantic Ocean.