Midnight madness at 99 Cents

Consider it a Black Friday dress rehearsal as 99 Cents Only Stores invites all sorts of lunacy into stores with extended hours and a discount promotion in advance of Halloween.



The retailer is offering a $5 discount on purchases of $25 or more as part of its Halloween Midnight Madness promotion involving numerous stores in Southern California. The promotion period runs from 10 p.m. Thursday, Oct. 30 until midnight. The premise behind the promotion is that customers can use the extra time to secure amazing last minute Halloween deals, according to the company.



The promotion is only in effect at the company’s Southern California locations which account for roughly half of the company overall store base of 361 units.