Microsoft exec to keynote Game Developers Conference Canada

SAN FRANCISCO Don Mattrick, SVP interactive entertainment business at Microsoft, will deliver a keynote address at the inaugural Game Developers Conference Canada (GDC Canada).

Mattrick leads the Xbox 360, Xbox LIVE and Games for Windows businesses at Microsoft. Mattrick and his team are responsible for driving game development at Microsoft Game Studios as well as cultivating relationships with third-party game publishers and developers around the world.

Previous to his work at Microsoft, Don Mattrick helped bring to life such successful game franchises as "Need for Speed," "Harry Potter" and "The Sims" during his tenure at Distinctive Software and Electronic Arts (EA).

The keynote will be presented in the form of an extensive on-stage interview, with games journalist Victor Lucas, creator and co-host of "The Electric Playground," asking Mattrick a series of questions exploring the changing landscape of Canadian game development and Mattrick's own role in expanding Canada's role in the industry.