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Michaels, Hilary Duff launch teen crafts line


DALLAS Hilary Duff has partnered with Michaels Stores the largest specialty retailer of arts and crafts, to introduce a line of stuff by hilary duff "Design It Yourself" fashion crafts in over 900 Michaels North American stores. This is Michaels' first teen celebrity alliance, which further enhances the company's product offerings to the teen and 'tween consumer market.

The stuff by hilary duff DIY collection includes chain link bracelets and necklaces, vintage-inspired charms, iron-on graphics, studs and stores. In addition, military and heraldic inspired crests are being featured in the collection.

"Hilary embodies the spirit of the Michaels' customer with her individual sense of style and her creative edge," said David Abelman, senior vp of marketing for Michaels. "'Tweens and teens are embracing crafting as part of developing their identity. The stuff by hilary duff DIY fashion collection fuels their personal creativity and imagination, and it further enhances our DIY crafting assortment."

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