Mexican convenience store empowers associates with information

The key to delivering top-notch customer service — and responding to changes in the shopping experience — is to give associates visibility into information.



By adding a retail platform that gives its workforce visibility into business data, 7-Eleven Mexico S.A. is empowering its associates to keep up with the changing demands of the market. The convenience store chain deployed the Oracle Retail Merchandise Operations Management solution, a suite within the Oracle Retail platform, a move that is automating best practices, improving communication among the stores, and providing more complete data to associates.



The system gives store-level teams the ability to adopt a more aggressive business strategy to retain and attract customers. It also empowers store managers to understand the quantity and types of product being processed through each point-of-sale, and create assortments that fits their micro market, at every moment of the day and at special events, the chain reported.



"The consumer is changing, and we need to be more and more agile to anticipate these changes and inspire the shopping experience,” said Eduardo Trujillo Olguín, CFO of 7-Eleven Mexico.



“In order to do this, we need to simplify and modernize our IT structure, eliminating limitations, increasing flexibility in offering products, targeting our business and promotion strategies, automating processes and obtaining information in real-time," said Trujillo Olguín. "We selected Oracle Retail because of its partner network, risk management, cost-effectiveness throughout the solution lifecycle and alignment to our business priorities."



This project, which marks the chain’s largest enterprise implementation, positions 7-Eleven Mexico to continue adopting industry best-in-class practices. “We have verified our gaps and made important changes in the way we do business to have the minimum customization of the solution," added Trujillo Olguín.



7-Eleven Mexico operates 1,950 convenience stores supported by eight distribution centers and 18,000 collaborators across 15 states in Mexico.