Melitta North America, Hamilton Beach form licensing partnership

CLEARWATER, Fla. Melitta North America announced that it has entered into a multi-year sub-license and distribution agreement with Hamilton Beach Brands to create a unique line of coffee and hot beverage appliances. The agreement will allow Hamilton Beach to develop, market and sell Melitta branded appliances throughout the United States, Mexico and the Caribbean. Product launch is currently planned for early 2010.

“Melitta has a long and rich history of providing consumers with premium coffees and coffee filters of the highest quality.  As a company, quality is our number one objective,” said Chris Hillman, VP marketing for Melitta USA.  “We chose Hamilton Beach to be our partner on our electrics business because they too have a strong focus on quality and the consumer.  In addition, our corporate cultures are quite similar.  We look forward to a long and fruitful relationship with Hamilton Beach.”