Meijer simplifies sales program

Grand Rapids, Mich. Meijer has introduced a new program to make it easier for shoppers to find the best deals.

The company unveiled a new system that divides sale items into three categories: Everyday best price, sale and price drop.

Items falling under the "Everyday best price" category will be the lowest priced. Deeper discounts will be offered on "sale" items for a limited time period. The "price drop" category includes thousands of items that represent special buys or promotions from suppliers and are reduced in price for a longer duration than typical "sale" items.

"The current economic climate has created a generation of very strategic shoppers,” said J.K. Symancyk, executive VP merchandising for the company. “It’s incumbent on us to make it as easy as possible to shop our stores, and to communicate the fact that our customers are getting the lowest prices.”