Meijer Launches Chicago Ad Campaign

Grand Rapids, Mich. Meijer Inc. announced late Monday that it is launching a new campaign in Chicago this week which, according to reports, is intended to raise the regional supercenter’s profile in the market.

Meijer has 11 stores open in the metro Chicago marketplace. The ad campaign, exclusive to Chicago, will consist of three TV spots emphasizing the message, “Higher Standards. Lower Prices.”