McAlister’s Deli selects WAND Digital as exclusive digital menu board provider

Eden Prairie, Minn. — McAlister’s Corp., a quick-casual restaurant chain with more than McAlister’s Deli locations across the United States, has chosen WAND Corp. to provide an enterprise level digital menu board solution for all McAlister’s Deli corporate and franchise digital sites. The project promises to be one of the largest U.S. deployments of digital menu boards to date.

“With the multitude of options out there, our team ultimately selected WAND as someone who could provide the analytics, rollout, and true partnership in our first pilot locations,” said Randy White, VP information technology for McAlister’s.

McAlister’s reported in March that guest reaction has been reflected in double-digit sales increases at the digital locations. Customer surveys have found the digital boards to be more engaging than traditional print menu boards, and customers feel the boards enhance or upgrade the restaurant environment. The unique combination of dynamic content and enterprise controlled day-parting attracts the attention of customers and effectively communicates messaging through the use of animated images and high definition video to influence customer’s buying behaviors.

“We call it our restaurant of the future,” said Annica Kreider, VP marketing for McAlister’s, referring to the digital solution program. “It’s been exciting to see the reaction of guests to the Digital Menu Board system, and impressions from our franchise groups.”