Mattel files injunction to stop production, sale of Bratz dolls

RIVERSIDE, Calif. In the latest move in the Barbie v. Bratz battle raging on in the toy industry, Mattel filed court papers on Monday asking a federal judge to block MGA Entertainment from making or selling Bratz dolls.

Attorneys for Mattel filed the papers in U.S. District Court just over a month after a jury awarded the company $100 million in damages. Judge Stephen Larson will hear arguments on the injunction request on Nov. 10.

"I am happy to compete with [Mattel] in the marketplace," said MGA ceo Isaac Larian. "I had hoped they would take the challenge and do the same."

The federal jury found that the designer of the Bratz line conceived the idea while working for Mattel. Sales of Mattel's Barbie have slid since Bratz dolls came on the scene seven years ago.