Mattel debuts new line of WWE toys

EL SEGUNDO, Calif. Mattel announced that it has partnered with World Wrestling Entertainment to debut the most comprehensive portfolio of WWE action figures and accessories.

The line includes action figures and toys for both kids and collectors. For younger fans, Mattel has introduced its first-ever FlexForce Action Figures, that enable kids to recreate the famous wrestling maneuvers performed by their favorite stars. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers that deliver. For collectors, Mattel has developed a line of action figures featuring “Superstar Scale” that allows fans to see the difference in height and size between WWE Superstars.

“Mattel is excited to bring the iconic WWE entertainment brand to fans worldwide, through an authentic line of products that capture all the drama and excitement that makes the WWE a worldwide phenomenon,” said Tim Kilpin, general manager of Mattel Brands' girls, boys and games division. “WWE has spent the past decade tailoring its live and broadcast entertainment experience to a more mainstream audience. Our goal is to help kids and parents extend the experience even further by safely recreating the action in the home through play with these action figures.”