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Mattel debuts Barbie customization boutique


NEW YORK On June 29, Mattel and FAO Schwarz will open 'styled by me Barbie doll,' at the retailer's flagship store in New York City. 'Styled by me' offers customers the chance to create their own Barbie doll using a variety of skin tones, hair colors, fashions and accessories. The dolls average retail starting price will be $65, according to Mattel.

"Barbie has always been on the forefront of reflecting cultural and fashion trends, and today we combine fashion and technology for the first experience of its kind for girls," said Richard Dickson, senior vp of marketing, media and entertainment, worldwide, for Mattel. "With 'styled by me' we've created an unparalleled retail experience based on the rich fashion heritage of the Barbie brand and the personalization and customization that today's girls love."

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