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Matrix launches Google Glass beauty app


New York – Hair care brand Matrix, a subsidiary of L'Oreal USA, is launching Matrix Class for Glass, a new Google Glass app. Class for Glass features a three-phase rollout, including an exclusive blogger video series, the Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform.

Also coming in late spring 2014, Class for Glass will house an exclusive library of content that can be downloaded by consumers and professionals. The blogger video series will feature tutorials that capture styling sessions directly from the eye of the stylist, and Eye for Style will offer appointments with celebrity stylist George Papanikolas, who will capture each person's style and finish service via Google Glass and subsequently email the video to the client to serve as a personalized at-home tutorial.

"This new initiative will completely transform the hair styling experience," said VP and general manager of Matrix Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done. We're extremely excited to be leading the way in professional and consumer hair education with this initiative.”

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