Marsh Supermarkets deploying Revionics demand management pricing platform

Roseville, Calif. Marsh Supermarkets is rolling out a customer-centric, demand management pricing platform from Revionics. Marsh plans to leverage Revionics’ advanced pricing analytics and scenario planning capabilities to fine-tune its price strategies and promotional events to appeal to localized markets, with the goal of building sales and customer loyalty.

“Revionics was chosen as our partner for price and promotion optimization because of their ability to easily relate their solutions to our business needs,” said Roy Kipp, senior VP merchandising, Marsh Supermarkets, Indianapolis, which operates 98 namesake stores and four O’Malia’s Food Markets in Indiana and Ohio. “Their current customers had great things to say about their service, we liked the look and feel of their solution, and we liked the team Revionics brought to the table.”