Marketside site gets new branding

BENTONVILLE, Ark. Walmart's Marketside Web site has been made over to promote the retailer's line of prepared food.

The site, www.marketside.com, once devoted to Walmart's pilot chain of Marketside food stores that opened in Phoenix around this time last year, is now being used to inform visitors about its Marketside-branded line of products and to solicit feedback from them.

Though there is no indication of whether the Web site change had anything to do with the performance of the Marketside stores, the site does feature a new Marketside logo, implying that some sort of re-branding is underway.