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Marketing exec at RadioShack is out


The person behind the retro marketing campaign at RadioShack is out.

Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.

Warren spearheaded ads featuring classic characters from 35 years ago, including Mary Lou Retton, Weird Al Yankovic, Hulk Hogan and Twisted Sister, among others. The ads received good reviews for being funny and sending the message that RadioShack needed to change, but they failed to bring in more traffic and sales.

The company recently warned that low cash reserves could force it to seek bankruptcy protection without a liquidity boost. RadioShack is trying to complete a rescue package that requires it have $100 million in cash and borrowing capacity by the middle of January. At the beginning of November, the company had about $63 million.

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