Maidenform names new coo

ISELIN, N.J. Maidenform Brands has named Christopher Vieth coo and cfo. In this role Vieth will be a key member of Maidenform's executive team, leading the company's operational, financial and information technology functions.

Vieth, 43, joins Maidenform from Blue Tulip, where he served as chief administrative officer and cfo since November 2006.