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Magnolia Bakery, six others, open at New York outlet center


Magnolia Bakery, the Greenwich Village shop that ignited the cupcake craze with its appearance on "Sex in the City," opens this week at Woodbury Common Premium Outlets in Central Valley, New York.

This is the first storefront for Magnolia on the East Coast, aside from its original location. It maintains shops in Los Angeles, Chicago, Honolulu, Japan, Korea, Mexico, and the United Arab Emirates.

Other notable names opening shops recently at the Simon Properties center are Citizen Watch, Givenchy, Marc Jacobs, Agent Provacateur, and Lladro.

“These brands offer trendy, high-end products with international appeal,” commented Amanda O’Connell, the center’s assistant director of marketing and business development.

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