Magento launches Fashion Partner Initiative

New York –- Magento, an EBay Enterprise company, has created the exclusive Fashion Partner Initiative. This program includes expert technology partners, system integrators, digital agencies and developers that can step in and act as an extension of a fashion retailer’s in-house team.



Included in this specialized group are Magento certified partners such as Blue Acorn, Corra, Guidance, One Rockwell as well as eBay Enterprise marketing solutions. These Magento solution partners that have developed best-in-class solutions specifically designed for fashion merchants, including visual merchandising, marketing and personalization tools to help retailers get to market faster, drive demand generation and minimize total cost of ownership to stay ahead of the competition.



Fashion brands such as Alex and Ani, Balmain, Harvey Nichols and Rebecca Minkoff are participating in the Fashion Partner Initiative.



“With Magento 1.14, we were able to optimize the Rebecca Minkoff experience for consumers on desktops, tablets and mobile in time for holiday, even as new devices enter the market,” said Uri Minkoff, CEO at Rebecca Minkoff.