Macys.com to assume management of registry

CINCINNATI Macy's announced that on Feb. 1, online hosting and management of the Macy’s Wedding & Gift Registry will begin to transition to macys.com from WeddingChannel.com (operated by The Knot Inc.).

Existing registries at Macy’s will remain in place and unaffected. Registered couples and their guests can continue to access registries through macys.com, as can newly engaged couples seeking to register for upcoming weddings, the company reported.

The company also announced that Bloomingdale's registries will also be moved off the WeddingChannel.com platform on March 1.

“In the past, customers shopping the Macy’s registry online had a different experience than those shopping macys.com because it was managed on a separate system. By hosting the registry within our own site, we can provide customers with a seamless shopping experience,” said Peter Sachse, chairman of macys.com and chief marketing officer of Macy’s. “Customers can shop for registry gifts, as well as for non-registry items, on the same visit to macys.com. We believe this will help attract and serve customers better as the number of registries is expected to grow in the years ahead as the population of marriage-aged consumers increases.”