Macy's TV Ads Raise Fears of Marshall Field’s Name Change

Chicago, Recent television ads promoting Macy’s to Chicago-area viewers have raised fears that the Marshall Field’s nameplate may change to Macy’s.

New Marshall Field’s owner Federated denies that the rumors have any real basis, saying publicly that the ads aren’t necessarily specific to each market and that it will be six to eight months before the future of the Marshall Field’s name is known.

The ads started appearing on the same day that Federated replaced the names of local department store institutions like Burdines, Goldsmith’s, Lazarus and Rich’s with the Macy’s name. Federated earlier had hyphenated the local stores’ names with Macy’s.