Macy’s strengthens omnichannel strategy

Macy’s is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes radio, as part of the retailer’s omnichannel marketing strategy.

Macy’s can leverage iAd on iTunes radio to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

“Macy’s is a leading digital marketer and retailer, communicating with today’s highly tech-savvy customers through a variety of mediums,” said Martine Reardon, Macy’s chief marketing officer. “We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content. iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”

From sale and value messages to fashion and event content, Macy’s will showcase a variety of initiatives ahead of the busy fall and holiday shopping seasons via iAd on iTunes Radio. With a targeted focus on Macy’s core consumer — women ages 25-54 — and Millennials, Macy’s will promote relevant content for these shoppers on the devices they use every day.

In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its app for iPhone and iPod Touch. Customers will also be able to add offers and savings directly to the Passbook app.