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Macy's launches new fashion, home brands


NEW YORK Macy's announced that it has introduced new fashion brands and expanded home lines.

The new fashion brands include an Ellen Tracy women's sportswear line, Threads & Heirs, a men's casualwear line by designers Ruffian, Kouture by Kimora younger shoppers, Mstylelab, a jewelry and hair accessories line.


The expanded home lines include Vida for Espana by Eva Mendes -- brand extension to casual Latin-inspired dinnerware and Martha Stewart Collection -- brand extension to mattresses with styles in multiple comfort choices


The new collections will begin arriving in select stores in March and April.

The Ellen Tracy line will feature modern separates retailing from $30 to $150. Threads & Heirs items, including tops and jackets, will range from $24 to $99. Items in the Kouture by Kimora line will range from $24 to $40. Accessories in the Mstylelab line will retail from $6 to $40. The Martha Stewart Collection will feature mattresses from $1,069 to $4,369. The Vida for Espana  collection now includes tabletop pieces from $6 to $50.

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