Macy's to launch exclusive line with Kenneth Cole

NEW YORK Macy's has partnered with designer Kenneth Cole to create an exclusive collection of men's sportswear. Under their strategic alliance agreement, Macy's will be the sole department store retailer of the new Kenneth Cole Reaction men's sportswear line within the United States and its territories.

According to Macy's, the new line will feature denim, graphic tees and woven shirts and is designed to appeal to a younger, more casual and price-conscious consumer.

The new collection will launch in September in 150 Macy's stores and online at macys.com. It is ultimately slated to grow to 550 doors, consistent with the existing Reaction brand penetration in other categories. The launch will include a roll out of new Reaction shop-in-shops in prime locations in Macy's stores across the country.

Terry Lundgren, Macy's Inc. chairman, president and chief executive officer said, "Kenneth Cole is a name that is synonymous with updated style, and is recognized and preferred by many of our customers. By bringing the new Reaction men's sportswear collection exclusively to Macy's, we are continuing to differentiate our assortment and provide additional options for the man who wants to look and feel his best. Reaction will be a significant asset to our men's store."