Macy's inks exclusive deal with Tommy Hilfiger

CINCINNATI and NEW YORK Macy's will become the exclusive department store retailer of Tommy Hilfiger sportswear, beginning in fall 2008, as part of a strategic agreement between the two companies.

Under this agreement, Macy's will expand Hilfiger merchandise assortments in every Macy's division and on macys.com, increase and enhance location of Hilfiger shops in high-volume Macy's stores, renovate and upgrade existing Tommy Hilfiger shops and feature Hilfiger collections in Macy's marketing campaigns. The two companies will work closely together on new ventures and brand extensions.

"Tommy Hilfiger already is one of the most successful vendor resources at Macy's and a brand that our customers expect to find in our stores. Both men's and women's merchandise have been performing well for us," said Terry Lundgren, Macy's chairman, president and ceo. "Through this exclusivity agreement, we will bring our customers an increasing level of compelling and distinctive fashions that are consistent with their aspirations and lifestyles. Strong and well-established brands like Tommy Hilfiger set Macy's apart. So offering this brand on a much more exclusive basis is another powerful reason for customers to choose to shop at Macy's."