Macy's Inc. reports greater integration of platforms

CINCINNATI Macy’s Inc., which owns and operates the Macys.com and Bloomingdales.com sites, announced further integration between the company’s stores and Internet sites.

“Macy’s and Bloomingdale’s customers increasingly are multi-channel customers, shopping both online and in-store,” said Terry Lundgren, chairman, president and chief executive officer of Macy’s, Inc. “The interaction between the two channels is very powerful, and we continue to find that customers who shop both our stores and our sites buy more than twice as much from us compared to those who shop either channel exclusively.”

Enhancements to macys.com over the past several years have included allowing customers to post product reviews on each item offered for sale and read those posted by other customers, a feature that assists visitors who are visually impaired, and an online service called “Find It In Store,” which allows customers interested in a particular item to check in real-time if it’s available in a local Macy’s store in any size and/or color.

The “Find It In Store” service is connected to most of the approximately 70,000 items available for purchase on macys.com. Conversely, a program being piloted by Macy’s in Florida allows in-store shoppers who cannot find an item, size or color on the sales floor to place an order electronically from any point-of-sale register for shipment to their home or office.

Bloomingdales.com also has been enhanced as the direct-to-consumer platform for the Bloomingdale’s brand. Recent online improvements have included upgrading the checkout process, increasing the size and clarity of merchandise photographs, and adding editorial content such as style guides that are updated regularly.