Macy's devotes Herald Square to Martha
NEW YORK For the first time in the history of Herald Square, Macy's will be dedicating every window to one product line. With the launch of the new Martha Stewart Collection, Macy's Herald Square will be decked out in "Martha Blue" and passers-by will be treated to an A-Z round-up of the new line.
Every green awning on the historic building has been removed and replaced with a specially designed pastel blue one emblazoned with the Martha Stewart Collection logo. This honor, usually reserved for the building's holiday displays, signifies the excitement of this launch. Beneath each awning, every window is filled with the line's elegant and delightful product, which ranges from kitchenware to furnishings for the bed and bath.