Macy's boosts 'Believe' campaign

NEW YORK Macy's announced that it is expanded its "Believe" campaign this holiday season to support the Make-A-Wish Fundation.

This year, the retailer is launching a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, a new TV commercial featuring Queen Latifah, and an interactive Believe Web site at macys.com/believe. 

“Macy’s Believe effort really inspired people last holiday, and customers and communities across the country responded in a big way,” said Peter Sachse, Macy’s chief marketing officer. “Not only did we collect more than a million letters and hit our $1 million goal for the Make-A-Wish Foundation, but we saw wonderful and unexpected examples of schools and communities coordinating letter drives to help support this effort. To build on that excitement this year, Macy’s Believe campaign will layer on new elements including taking Macy’s Santa on tour, designating a special Believe Day to celebrate the holiday spirit, and premiering a new animated holiday special that tells the ‘Yes, Virginia’ story. This holiday, America will be inspired to Believe again.”