Macy's, Bloomindales expand same-day delivery service
Macy's and Bloomingdales are racing to join other retailers that are turning their stores into mini-fulfillment centers in an effort to challenge Amazon.com.
The department store company announced it is expanding same-day delivery service to nine additional markets beginning this month. Both Macy’s and Bloomingdale’s are partnering with third-party delivery service Deliv to offer same-day delivery on products purchased online at macys.com, Bloomingdales.com, and on both brands’ mobile-enabled websites.
“When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours,” said R.B. Harrison, Macy’s Inc. chief omnichannel officer. “It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores and websites whenever, wherever and however they prefer.”
Together with eight same-day delivery markets piloted in fall 2014, the company now offers this service to customers in 17 markets. New same-day delivery markets are Atlanta (Macy’s and Bloomingdale’s); Boston (Macy’s and Bloomingdale’s); Dallas (Macy’s only); Honolulu (Macy’s and Bloomingdale’s); Las Vegas (Macy’s only); Miami/Ft. Lauderdale (Macy’s and Bloomingdale’s); New York City/Western Long Island (Macy’s and Bloomingdale’s same-day delivery to outer boroughs and suburban Long Island begins in August 2015; service to customers in Manhattan is expected to begin in October 2015); Orange County, California (Macy’s and Bloomingdale’s); and Philadelphia (Macy’s and Bloomingdale’s).
Ongoing same-day delivery markets, first piloted in fall 2014, are Chicago (Macy’s and Bloomingdale’s); Houston (Macy’s only); Los Angeles (Macy’s and Bloomingdale’s); Northern New Jersey (Macy’s and Bloomingdale’s); San Francisco (Macy’s and Bloomingdale’s); San Francisco Bay Area (Macy’s and Bloomingdale’s); Seattle (Macy’s only); and Washington, D.C. (Macy’s and Bloomingdale’s).
Same-day deliveries to customers are powered by Deliv in collaboration with major mall owners including General Growth Properties, Macerich, PREIT, Simon Property Group, Taubman Centers and Westfield Corp. The charge for same-day delivery from macys.com or bloomingdales.com is a flat $5 above standard ground shipping fees.
In certain markets (currently Chicago, Los Angeles, San Francisco and the Bay Area), Deliv also offers pickup of an online purchase being returned to Macys.com or Bloomingdales.com. To schedule a return, customers can go online to authorize the return and schedule a pickup time at their home or office.