Lynch to head Barnes & Noble.com

NEW YORK Barnes & Noble has named William Lynch president of Barnes & Noble.com, effective Feb. 2.

Lynch previously served as EVP of marketing and general manager of HSN.Com for HSNi. From 2004 to 2008, he was CEO and co-founder of gifts.com, a wholly owned subsidiary of IAC.

“William brings a broad array of skills to Barnes & Noble,” said Steve Riggio, CEO of Barnes & Noble. “He has experience in product development, brand marketing, relationship marketing and direct marketing; he has managed both a technology start-up company and run large e-commerce organizations.”