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LumiData names three new national account directors


Gib Mitchell was named director of national accounts for demand intelligence provider LumiData and will be based in the firm’s Bentonville, Ark. office.

Mitchell previously served as VP sales at Legwear Group and prior to that as Walmart national account manager for Belkin International, sales and replenishment manager at WGM Inc., and as sales analyst and national account manager with Walmart and Sam’s Club for Haddad Apparel. Mitchell has 13 years of retail experience in category management, CPRF replenishment, buyer presentations, private label initiatives, supply chain management and Retail Link analysis specific to Walmart and Sam’s Club.

His appointment was announced in conjunction with LumiData naming two other national account directors including Greg Sears and Karla Hayley. Both will be based in Minneapolis.

“Gib, Greg and Karla all have significant experience in the consumer goods industry with a variety of retailers and channels, providing them with an insider perspective that will help our consumer goods suppliers best meet the needs of consumers and retailers,” said LumiData president and CEO Ransom Stafford. “The recession and mobile technologies have significantly impacted how consumers shop and what they are looking for. Gib, Greg and Karla have keen insights into these trends and that will be a clear asset to our clients.”

LumiData is a demand intelligence provider that assists consumer goods companies to evolve their business strategies. LumiData’s combination of software dashboard applications and client services creates easy-to-visualize demand planning solutions utilized to drive sales and marketing strategies that increase revenue, increase margins, enhance brand visibility and strengthen market positions. LumiData bills its SOLYS software solution as a comprehensive and adaptive approach to deliver seamless and actionable point-of-sale information across downstream and upstream business functions.

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