Lord & Taylor selects iCongo to expand online presence

Montreal iCongo, a leading provider of end-to-end retail e-commerce and cross-channel systems, announced that Lord & Taylor has selected iCongo’s e-commerce platform to drive the company’s new online storefront and Internet marketing systems.

Lord & Taylor will re-launch its Internet storefront using the full e-commerce suite offered by iCongo. iCongo’s e-commerce platform provides a comprehensive set of capabilities enabling retailers to operate a full-featured online retail storefront. This includes streamlined order management and shipments, extensive content management capabilities, as well as sophisticated personalization and marketing tools.

iCongo’s e-commerce solution will allow the department store retailer to enhance its merchandising capabilities, improve inventory and order tracking, and enhance its customer’s overall online shopping experience. Through the use of iCongo’s advanced personalization tools, Lord & Taylor will deliver a sophisticated, personalized customer experience. iCongo’s easy-to-use marketing systems will also allow the chain to simplify content creation, enabling quick site updates and notifications to its large customer base.

By streamlining operations through iCongo’s e-commerce system, Lord & Taylor can efficiently scale its business as the company increases its integrated marketing campaigns and focuses on strategically increasing online sales revenue.

“In searching for a new e-commerce solution partner, we looked for a proven, mature system that will enable us to effectively display our fashions, enhance both our customer’s shopping experience and our overall customer service,” said Mark Weikel, COO of Lord & Taylor. “iCongo’s proven comprehensive e-commerce solution will allow Lord & Taylor to achieve our e-commerce objectives.”