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Loft expands footprint in Great White North


TORONTO — Loft will open four new store locations in Ontario, Canada, following the retailer's initial foray into the Great White North late last year at the Yorkdale Shopping Centre in Toronto.

The retailer also introduced e-commerce into its new Canadian market in March.

The first of the four stores will open in the heart of downtown Toronto, at the Toronto Eaton Centre, followed by additional concept locations at Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August and Square One Shopping Centre in Mississauga in October.

"Since the opening of our first international Loft store in Toronto last year, we've had the opportunity to build relationships with our Canadian customers, and we're thrilled to collaborate even more with women across Ontario through these new locations," said Alia Ahmed-Yahia, chief style director. "We understand that Canadians have a unique style and through these store openings, we are enthusiastic about the greater chance to share advice and uncover new ideas to help women create fashion-forward looks that are their own."

Loft operates 500 stores across the United States and Canada, and online. It is a division of Ann, Inc.

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