Linens 'N Things, GSI extend parternship

KING OF PRUSSIA, Pa. and CLIFTON, N.J. Linens ’N Things Inc. and GSI Commerce Inc. today announced a multi-year extension to their existing long-term e-commerce agreement. GSI will continue to provide Linens ’N Things online business (www.lnt.com) by delivering full-service, direct-to-consumer e-commerce solutions, including Web technologies, fulfillment, customer care operations, and comprehensive design and interactive marketing services.

Working with GSI, Linens ’N Things has launched and enhanced multiple, successful multi-channel initiatives, including in-store pick up and an in-store associate ordering system that provides guests with expanded merchandise choices. The company has also expanded its online gift registry capabilities, offered product personalization to customers and launched a Canadian online store. Linens ’N Things uses GSI Interactive for interactive marketing services that include search, affiliate management, e-mail, advertising with comparison shopping engines and Web design.  

“Since partnering with GSI in 2003, Linens ’N Things has experienced tremendous growth in its online business, more than doubling the sales generated from its online store,” said Robert Homler, evp of merchandising for Linens 'N Things. “Partnering with GSI has helped us grow our business while simultaneously providing our guests with a multi-channel shopping experience reflective of our brand. We have seen significant development and growth across our business, including management of our gift registry, in-store pick up and search capabilities. We look forward to continuing to leverage GSI’s expertise and the strength and flexibility of their integrated technology platform and interactive marketing services.”