On-line Retailing Passes $1 Billion Mark at J.C. Penney

Plano, Texas, J.C. Penney Co. announced on Tuesday that its Web site, jcpenney.com, has reached a milestone: $1 billion in annual sales. More than 300,000 items are available on the site, launched in 1994.

“The rapid growth of jcpenney.com into a billion-dollar business is a great tribute to the efforts of the entire J.C. Penney team,” said Myron (Mike) Ullman III, chairman and CEO, J.C. Penney Co. “As we acknowledge this achievement, we believe the Internet continues to provide a significant growth opportunity and look forward to maximizing jcpenney.com’s full potential as an integral part of our long-range plan.”

New point-of-sale terminals being installed in J.C. Penney stores nationwide expand the merchandise selection for customers by allowing sales associates to access jc.penney.com from their terminal screens, allowing them to offer additional items, colors and sizes not available in the store.