The Limited promotes new pet line with viral campaign

SAN DIEGO The Limited is launching a new line of pet sweaters, and to help get the word out, the retailer has teamed up with Brickfish to create the “Fabulous Pet Names” viral marketing program. The program, located at http://www.thelimited.com/fabulouspetnames, asks entrants to submit pictures of their pets along with the stories behind their names.

"By partnering with Brickfish for the ‘Fabulous Pet Names’ program, we have the opportunity to interact and engage with our consumers on a whole new level,” said Brian Seewald, Director of eCommerce at The Limited. “We are excited to have our consumers share with us their pet naming stories; it is another great way for us to engage with them while celebrating our love of animals. We are huge animal lovers, which is why we will also be making a special donation of $5,000 to the American Society for the Prevention of Cruelty to Animals (ASPCA) in conjunction with the launch of this program."