Limited Brands' shareholders raise $100K for breast cancer foundation

NEW YORK Limited Brands' shareholders, through a special program affiliated with strategic proxy and corporate governance advisory firm Georgeson Inc., have raised $100,000 for the Susan G. Komen for the Cure foundation, a network of breast cancer survivors and activists.

The voluntary program, offered to Limited Brands shareholders with fewer than 100 shares, allowed investors to purchase additional shares, sell their shares or donate the proceeds of the sale of their shares as a charitable contribution to Susan G. Komen for the Cure.

"Limited Brands is a company led by women for women, so we feel it's vital that one of the major thrusts of our philanthropic efforts is focused on women's health," said Carol Dreska, manager of investor relations. "We recognize the significance of breast cancer awareness and education in the communities where we live and work. Through our Think Pink program--with financial contributions and our associate volunteerism--we've proudly supported these efforts every year," she continued. "Enabling our shareholders to support this charity by selling and donating their shares through this program was a unique and exciting extension of our current efforts."

"We were pleased to support Limited Brands' efforts to raise nearly $100,000 from the proceeds of the share sales, one of the most successful charitable shareholder programs in which we have ever participated," said Ron Boronkay, evp, Georgeson Inc.