LIMA names SVP membership, new business development

NEW YORK — The International Licensing Industry Merchandisers’ Association has announced that Adam Berg has joined as SVP membership and new business development.

Berg comes to LIMA following a lengthy career with Equity Management, a leading trademark licensing firm, where he most recently served as SVP licensing sales. Previously he worked in licensing sales for Hamilton Projects and held various new project development positions in the entertainment industry.

“We are thrilled to add someone of Adam’s caliber to our staff, said Charles Riotto, LIMA president. “He brings a wealth of industry knowledge and experience. Adam is a highly-respected member of the licensing community and I’m confident he will contribute significantly to our efforts to grow our organization and provide top-notch services to our membership.”