Lilly Pulitzer enhances omnichannel experience with Manhattan Associates

King of Prussia, Pa. – Apparel retailer Lilly Pulitzer is looking to improve its omnichannel customer experience with a rollout of multiple solutions from Manhattan Associates Inc. The deployment will include Manhattan Associates POS, clienteling, store inventory management and tablet retailing applications.



Additionally, Lilly Pulitzer will implement Manhattan’s warehouse management system (WMS) to optimize its warehouse operations and deliver measurable ROI. Combined with the company’s previous implementation of Manhattan’s enterprise order management and store fulfillment solutions, the new implementations will form the backbone of the brand’s omnichannel commerce enterprise.



With Manhattan Associates’ technology, Lilly Pulitzer store associates can gain access to enterprise-wide inventory and rich customer data from their mobile devices, as well as gain the ability to facilitate highly personalized interactions using a 360-degree view of customer transactions for better customer service.



Associates will also be able to complete transactions anywhere from the store floor through a range of payment methods, including EMV, NFC, and Apple Pay, sell items in the store and enter “save the sale” orders with a single swipe transaction, and deliver product finders, look books, interactive demos, multimedia content and documentation through tablets on the show floor.



“We are focused on making our products seamlessly available to our loyal customers through any channel they choose,” said Keary McNew, chief information and logistics officer, Lily Pulitzer. “Technology continually revolutionizes the way Lilly customers shop, raising the bar for how we deliver a customer experience that is as appealing, informative and economical as it is meticulous and efficient.”