LG Electronics selects Ugam for brand management

Englewood Cliffs, N.J. -- LG Electronics USA has selected Ugam's Brand Intelligence solution to help manage its brand reputation and channel relationships in the U.S. consumer electronics industry. Ugam's technology and services will support LG's commitment to deliver a superior customer experience by enforcing compliance with its pricing policy.



LG selected Ugam for pricing intelligence, monitoring and operational support capabilities, which will help LG to monitor channel performance efficiently, detect pricing irregularities, identify authorized and unauthorized activity, and act upon that information. Ugam's Brand Intelligence solution combines big data with predictive analytics to uncover channel insights and recommend actions to enforce pricing policy, prevent revenue loss from unauthorized activity and promote fair competition among brand affiliates and dealer channels.



"We seek to understand prices that can change by the minute--from list prices to sale prices to in-cart prices--and deliver a consistent, positive experience to our customers," said Stephen Coppola, director of channel marketing, home entertainment, LG Electronics USA. "We turned to Ugam because they're offering large-scale, real-time price monitoring combined with analytics services that help us understand the data. With Ugam's support, our channel partners will be confident that our pricing policy is fostering fair competition in the marketplace."