Leroy Merlin deploys Pricer ESLs

Lille, France – French home improvement retailer Leroy Merlin, a banner of Adeo Group, will install Pricer's electronic shelf label (ESL) system in all of its 121 stores by the end of 2015. Thirty -five store installations are planned for 2014 and the remainder during 2015.



The project value is estimated at more than $20 million. Leroy Merlin will roll out a mix of Pricer's economical segment-based ESLs along with featured graphic E-Paper-based labels throughout its stores.



"This is probably the largest ESL project in France during the last two years and it is very demanding,” says Harald Bauer, Pricer's acting CEO. “It requires us to deliver around four million ESLs in about 18 months. The project follows a challenging pilot where Leroy Merlin compared our solution with competitive systems."