Lane Bryant launches shopping technology and site optimization for iPad

Columbus, Ohio -- Lane Bryant said Wednesday it has unveiled enhancements to its online shopping experience with the shopping tool ‘Just For You.’ In addition, the brand has enhanced its mobile browsing capabilities to create a seamless shopping experience from an iPad mobile device.



“The introduction of these tools is just another way we continue to offer our guest a customized and enhanced shopping experience just for her,” said Liz Crystal, CMO.



Using an iPad device, the mobile optimized experience of the Lane Bryant e-commerce site utilizes mobile functionality creating an easier, seamless, user friendly shopping experience for the consumer. Current purchases via iPad mobile devices account for about 10% of the company’s e-commerce sales with the average shopper spending $15 more via iPad mobile device usage, as opposed to traditional online shopping.



The iPad mobile device’s optimization features all styles available with the ability to swipe across product images to see alternate views, pinch-zoom product detail images with an interface designed for touch to best utilize the screen.



Lane Bryant’s ‘Just For You’ technology provides each shopper with personalized product recommendations, utilizing information about her shape, preferences and style.