Lands’ End Business Outfitters launches new online experience
Dodgeville, Wis. - Lands' End Business Outfitters has launched a new online customer shopping experience. The new website provides functionality that lets business customers do everything from seeing how their logo looks on a selected fabric to managing account information and accessing order history.
The new website allows customers to directly upload their logos and see exactly how their logo will look on their selected fabric, and it also allows customers to change thread colors and see alterations immediately. In addition, high-resolution product images can be viewed in full-screen mode, enabling customers to zoom in to view details. The site now also works with tablets.
Other new features include fast, one-page checkout and a more powerful search tool to quickly locate products. The site also offers complete account management so businesses can see account information, order history, payment methods and more.
"We are always exploring ways to improve our business, as well as enhance our customer service for our loyal customers," said Joe Ferreri, senior VP, Lands' End Outfitters. "We have two key business segments, business-to-business and school uniform. This investment in the business-to-business web platform is an important component of our long-term plan to add value to our existing and new client relationships. The improvements we have made to the site are significant and we are very pleased with the enhanced functionality and customer service we're able to provide through the new shopping experience."