Kroger revamps cosmetics aisles

CINCINNATI, Ohio According to reports, Kroger, which revamped its cosmetics department at three of its stores in the Ohio region, might soon take that approach to its stores across the country.

The newly designed cosmetics aisles feature wider aisles and mirrors and is a response to the aging baby boomer population and driving consumers away from department stores, reports said.

Kroger, according to reports, said it is hoping by beefing up cosmetics, it will regain some of the share in this segment that it has lost to mass merchants and drug stores.