Kroger hires CPG vet in digital move

Kroger’s existing businesses are performing quite well so what better time to create a new senior executive role focused on new business development.



The nation’s largest supermarket operator said it named Procter & Gamble veteran Alex Tosolini to the newly created role of SVP of new business development reporting directly to CEO Rodney McMullen. Tosolini spent the past 24 years at P&G, most recently as SVP of global e-business and vp of global e-commerce.



In his new role, Kroger said Tosolini will lead a strategic process to identify, evaluate and develop new opportunities that capitalize on Kroger's powerful assets and contribute to the company's continued growth and financial performance.



"Alex's unique skills and insights, ranging from strategic planning to brand management to general management, will enhance our efforts to accelerate Kroger's growth," McMullen said. "Alex will be an outstanding addition to our leadership team."



Born and raised in Italy, Tosolini earned a degree in business administration at Bocconi University in Milan before beginning his career with P&G in the United Kingdom in 1990.