Kroger expands organics line

CINCINNATI Kroger announced today that it is expanding its line of organic foods this month under its exclusive Private Selection brand. According to the company, more than 60 products, such as pasta, waffles, tea, peanut butter, snacks and milk, will be added to the collection. Most products will be available in Kroger's family of stores by the end of September. Private Selection Organic items can be found throughout the stores including refrigerated cases, produce, cereal, canned vegetables, baking and juice aisles.

"This is an easy way for customers who want to try organic foods to do so at their own pace," said Linda Severin, vp of corporate brands at Kroger. "Our customers tell us they are interested in trying more organic foods and this expanded assortment is designed to help them do that during their regular shopping visits with us."