Kroger donates $3M to breast cancer initiatives

CINCINNATI Kroger Co. has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October. A two-week sales promotion currently running in Kroger stores nationwide supports the company's Giving Hope a Hand campaign to increase breast cancer awareness. The promotion includes hundreds of popular items, many of which will feature exclusive, specially-marked pink packaging that feature 38 Kroger employees who are breast cancer survivors.

Products featured in the promotion include Kroger's own corporate-brand and banner-brand items, including its exclusive Private Selection line and products from other supplier and vendor partners. Participating manufacturers include Kellogg's, Kraft, Pepsi, Campbell's, General Mills products under the Betty Crocker and Pillsbury labels, Procter & Gamble and Dreyer's Ice Cream. Kroger's partnership with key suppliers benefits breast cancer initiatives in communities across the country where Kroger customers and employees live and work.

"It is an honor to have so many of our courageous associates featured on products to share their personal journeys as breast cancer survivors," said chairman and ceo David B. Dillon. "Their participation is so meaningful in so many ways, but perhaps the most important aspect is the awareness they raise by encouraging others to take charge of their own health. They are providing a tremendous service to millions of families by sharing their stories to educate others in a positive and effective way."