Kroger develops $4 generic prescription program

CINCINNATI Kroger, one of the largest supermarket chains in the United States, is offering discounted generic drugs to its customers in Cincinnati and northern Kentucky, the company announced Thursday.

Kroger said it will charge $4 per prescription for more than 300 generic drugs prescribed for 30-day supplies at its 76 area pharmacies. The supermarket chain will also be utilizing specialized pricing at pharmacies in several Ohio communities, including Toledo, Columbus, and Dayton.

The generic alternatives for some of the most commonly prescribed drugs used to treat diabetes, asthma, depression, heart disease, thyroid and other health problems will be priced at the discounted rate. Additionally, Kroger will offer generic versions of the birth-control drugs Ortho Cyclen and Ortho Tri Cyclen (28-day supply) and a fertility drug for $9.

“We're pleased to offer Kroger customers in the Greater Cincinnati area an affordable alternative to meet their health and medication needs,” said Geoff Covert, president of Kroger's Cincinnati/Dayton division.

Last month, Wal-Mart further developed its own generic prescription program by adding its $9 pricing tier for birth control and fertility products. Since the $4 program was introduced last year, it has saved consumers $610 million and the 331 drugs that are part of the program account for 40% of the prescriptions filled at the more than 4,000 pharmacies located in Wal-Mart Stores, Sam's Clubs and Neighborhood Markets, according to the company.