Kohl's 'jumps' on new playwear line

MENOMONEE FALLS, Wis. Kohl's has launched a new private children's playwear brand that will include both apparel and home elements. The company today announced that the Jumping Beans apparel line is now available at Kohl's stores and at Kohl's.com. Home products will be added to the assortment in May 2008.

According to Kohl's, the apparel items are sized for boys and girls from newborn to age seven and include mix and match tops and bottoms.

“We are excited to build upon our exclusive and private brand strategy with the introduction of Jumping Beans, our largest launch in the children’s category,” said Kevin Mansell, president of Kohl’s. “The new children’s collection will meet the diverse needs and desires of our female shoppers from fashion to quality and exceptional value.”